After a two-year hiatus due to Covid-19, Houzz returned to the 2022 International Builders Show (IBS) and Kitchen & Bath International Show (KBIS) with a renewed focus on promoting our project management software Houzz Pro, to home renovation professionals.

The Solution

Working closely with our vendor Proctor, we completely reimagined our booth design and layout. Our main objective for 2022 was not only to boost sales of our product at the Orlando show but also to demonstrate our expertise and innovation in the home industry. We achieved this through engaging panels, discussions, product demonstrations, and the introduction of our new features: Takeoffs and 3D Floor Planner.

The booth redesign was a resounding success. It attracted a significant amount of foot traffic and drew in many new professionals to our booth. As a result, our Sales team achieved record-breaking sales at the Orlando location.

The Deliverables

IBS Booth; 50x60ft,
KBIS Booth; 20x20ft,
Print Collateral,
Brand Video,
Marketing Collateral,

The Team

Shana Hurley, Trade Show & Events
Kim Chi Chen, Video Production Manager
Andrea Novo, Sr. Brand Designer / Design Lead
Nick Klein, Photographer & Animator
Evan Lin, Brand Designer

The IBS & The KBIS Trade Show Booths

The International Builder Show (IBS) booth had eye-catching elements that attracted a lot of attention. The tall modern structure and large video wall drew in many attendees from afar. Our brand video was vibrant, enjoyable, and informative, showcasing our brand message, new features, and testimonials from actual Houzz Pro professionals.

The sales area was welcoming and spacious, allowing sales representatives to demonstrate and sell our product and marketing packages. Additionally, we had a sizable presentation area where speakers educated attendees on home trends, highlighted Houzz Pro features, and delivered engaging panel discussions and lectures. We also had a popular headshots area, where we captured numerous testimonials and provided free professional headshots to attendees.

The 20x20ft Kitchen & Bath International Show (KBIS) booth needed to align with the larger booth at KBIS, which was held simultaneously at the conference center. Ensuring brand consistency was crucial, but another important objective was to create a booth that could be easily transported for other shows. To achieve this, we utilized similar materials, designs, and a sleek architectural structure.