A branding project for Houzz Pro’s exclusive insider program.

Introducing the Houzz Pro Insider Program—an advocacy program exclusively designed for our home professionals utilizing Houzz Pro, our software management solution. By joining this program, professionals gain numerous advantages. They enjoy priority access to the latest Houzz Pro news, events, offerings, and features. Additionally, they receive increased exposure to homeowners through our social, editorial, and educational content, further enhancing their visibility and reputation.

The Solution

As this program is associated with the Houzz Pro software, the design solution needed to feel like it was part of the overall branding system of Houzz Pro. Because of this I developed a simple branding in under two weeks for exclusive advocacy program using the “PRO” pulled from the original logo and customized the “INSIDER” typeface Baro. I selected this typeface as it embodied the exclusive, yet approachable feel of the program.

The Deliverables

Two logo lock-ups,
Houzz Pro Profile Badges,
Swag Items,
Email Headers,