Working with our largest client Aspen Dental, I not only focused on their brand refresh but also with the developers to redesign the Aspen Dental website.

Aspen Dental aims to provide dental care to individuals who do not have established dental routines or regular dental provider. The typical Aspen Dental patient as middle-aged and struggles to afford their day-to-day expenses, or someone who sees dental work as "scary" and therefore may only see a dentist for dental emergencies.

Designing with the patients in mind, we elevated the brand with refreshed colors, typography, photography, logo and website. We accomplished our goal by keeping all said elements bright, friendly, and approachable. We avoided all the “scary” dental depictions or troupes. Patients should feel that they are not only getting quality dental care.

Deliverables

Identity Refresh,
Website,

Team

Markus Kawamura, ECD Art Direction
Graham McCann, ECD Copywriting
Daniel Alves, Art Director
Andrea Novo, Designer