Connecting our business-to-business brand, Houzz Pro, with our business-to-consumer brand, Houzz.

Introduce the Houzz brand and Houzz Pro software to Nasdaq’s investors in New York City’s Times Square.

The Solution

In January 2021, we were presented with an incredible opportunity by Nasdaq to advertise the Houzz brand to millions of people in Times Square. Despite the very tight deadline, we recognized the potential and eagerly embraced it. Through collaborative brainstorming sessions with our brand and PR team, we devised a strategy to leverage this exposure to promote the Houzz brand and showcase our innovative project-management software, Houzz Pro, designed specifically for home renovation professionals.

The Deliverables

Times Square Billboard,
Social Posts,

The Team

Nick Klein, Photographer & Animator
Andrea Novo, Sr. Brand Designer

The Process

The primary obstacle we faced was establishing a swift and seamless connection between our consumer-facing Houzz brand and our business-oriented product, Houzz Pro, given the prime location of the billboard in the bustling Times Square intersection. Collaborating closely with our in-house animator and PR team, we explored various approaches to bridge the two brands.

The initial approach revolved around commemorating the ten-year anniversary of Houzz and the launch of Houzz Pro. Simultaneously, we delved into highlighting the synergy between the two brands. Our goal was to attract homeowners seeking top-notch local home renovation professionals through Houzz Pro, as this project-management tool streamlines the process for both professionals and homeowners alike.

However, considering the time constraints, the PR team ultimately concluded that both directions were overly intricate. As a result, the decision was made to have both brands share the live billboard, alternating between two distinct messages.

Direction One

Celebrating 10 years of Houzz

Direction Two

Find a Houzz Pro Professional on Houzz.